The past few years have shown that risks in banking can impose significant costs on the economy. Many claim, however, that a safer banking system would require sacrificing lending and economic growth. The Bankers’ New Clothes examines this claim and the narratives used by bankers, politicians, and regulators to rationalize the lack of reform, exposing …

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected …

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected …

Im Zusammenhang mit der jüngsten Finanzkrise haben verschiedene Bereiche der schweizerischen Bankenregulierung tief greifende Änderungen und Verschärfungen erfahren. Der Autor gibt in kompakter Form einen Überblick über relevante Neuerungen und getroffene Massnahmen, und zwar mit explizitem Bezug auf die institutionelle Ausgangslage auf dem Finanzplatz Schweiz. Schwerpunkte sind Eigenkapital- und Liquiditätsregulierung, das «Too big to fail»-Paket …

Reinsurance is an invisible service industry which enables insurance companies to insure more risks and to make better use of their resources. Until recently, reinsurers were only known to a small minority outside the insurance community. Major disasters, especially those caused by natural catastrophes, have increasingly brought the industry into the spotlight. Yet what is …

Unkonventionelle Marketingmaßnahmen wie Guerilla-Marketing-Aktionen werden in der Unternehmenspraxis immer häufiger eingesetzt. Mit Hilfe von Guerilla-Methoden wird zum einen die Aufmerksamkeit der Konsumenten gewonnen und zum anderen die Werbeeffizienz gesteigert. Katharina Hutter und Stefan Hoffmann beleuchten Guerilla-Marketing erstmals praxisorientiert und auf Basis neuester wissenschaftlicher Erkenntnisse. Sie bieten Anwendern eine fundierte Argumentationshilfe gegenüber Kunden, Auftraggebern und Vorgesetzten. Fundiertes …

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected …

Most European countries are rather small, yet we know little about their monetary history. This book analyses for the first time the experience of seven small states (Austria, Belgium, Denmark, the Netherlands, Norway, Sweden, and Switzerland) during the last hundred years, starting with the restoration of the gold standard after World War I and ending …

This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected …